Malte Mattick
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Resume (PDF)

Digital presences Agency management Web performance

Malte Mattick

Marketing Manager & Project Lead

Marketing manager with more than ten years of experience across international companies, digital agencies, and higher education, holding an M.Sc. in Management & Marketing. At TUM Campus Heilbronn since 2022, responsible for four campus websites, external agency management, and bridging marketing and academia.

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Available from soon Stuttgart, Germany Show email LinkedIn profile

Portrait photo of Malte Mattick
10+ years Marketing & project leadership
10+ Years in marketing and project management
4 External agencies under management
1.3 s LCP — Core Web Vitals passed
+47 % Organic engagement time 2023 to 2025
~120 Pages in the chn.tum.de relaunch

Qualitative positioning

Focus Areas

Website Management and CMS

Building, relaunching, and operating Typo3 and WordPress presences, from content concept to technical sign-off. Four websites under direct responsibility, two as lead owner.

Performance and Core Web Vitals

Optimizing site architecture, page speed, and keyword structure with measurable results: LCP 1.3 s.

SEO, Analytics, and Reporting

Driving organic visibility based on GA4 and Google Search Console, translating data into concrete recommendations.

Project and Agency Management

Agile leadership of internal teams and external vendors through to go-live, including quality assurance and project controlling.

Marketing and Academia

Bridging marketing, stakeholders, and an academic environment at TUM Campus Heilbronn.

Generative AI in the Workflow

Using Gemini, NotebookLM, Copilot, and Claude across content, analysis, and development processes. This website is the practical proof of an AI-assisted implementation from concept to deployment.

More than ten years of practice

Professional Experience

  1. Since 06/2022

    Marketing Manager Website

    TUM Campus Heilbronn gGmbH  ·  Heilbronn, Germany

    • Launch & relaunch of chn.tum.de: full project responsibility from concept to go-live.
    • Further campus presences: lead owner of tumheilbronn-ggmbh.de and editorial responsibility for campus sections on mgt.tum.de and cit.tum.de.
    • Managed four external agencies: owned technical development, SEO, and design delivery, including quality assurance.
    • Reported directly to the deputy managing director: ongoing performance reporting from GA4 and Search Console, turned into concrete recommendations.
    • Led two working students: ran hiring and day-to-day scheduling.
    • Passed Core Web Vitals (LCP 1.3 s): optimized keyword structure, site architecture, and page speed; lifted organic engagement time 47% from 2023 to 2025.
  2. 10/2021 to 06/2022

    Project Manager

    b.ReX GmbH  ·  Stuttgart, Germany

    • Ran agile delivery in sprints: planned resources and steered development teams through to the finished product.
    • Delivered AR, VR, and web projects: owned each end-to-end, including a life-size AI avatar built in Unreal Engine with motion capture and GPT.
    • Owned project controlling: built schedules, milestone plans, and ongoing documentation independently.
    • Served as central client contact: bridged internal project teams and external clients.
  3. Since 06/2019

    Project Manager Online & Marketing

    Smigaj Azubischule GmbH  ·  Nümbrecht, Germany

    • Scope: full-time from 09/2020 to 09/2021; project-based before and after.
    • Relaunched the website and rolled out a new LMS: planned and coordinated the relaunch of azubischule.tv and introduced an upgraded learning management system.
    • Managed external vendors: coordinated partners across design and development.
    • Built training content in WordPress: created and maintained video-based learning materials for apprentices.
    • Launched a free digital training product: built with management during the COVID-19 pandemic; rolled out through the German Chambers of Commerce — 895 free orders and 969 user accounts nationwide.
  4. 08/2018 to 08/2020

    Trade Marketer Gourmet DE/AT

    Barry Callebaut Deutschland GmbH  ·  Cologne, Germany

    • südback 2019 in Stuttgart: planned and ran the booth for 37,500 trade visitors, plus in-house fairs, sales trainings, workshops, and product launches.
    • Led market segmentation, Gourmet DE/AT: researched key segments and built the needs analysis behind segment-specific product ranges, working directly with the Sales Director.
    • Built trade marketing campaigns: created segment-specific promotion plans and tailored customer campaigns with distributors.
    • Ran the DE/AT interface: aligned sales, the digital team, and external partners across the DE/AT office of an international group.
  5. 07/2015 to 09/2015

    Intern Marketing & Strategy · Mercedes-Benz Vans

    Daimler AG  ·  Stuttgart, Germany

    • Supported strategic marketing projects within the Mercedes-Benz Vans division.
    • Prepared market and competitive analyses as the basis for internal decisions.
  6. 04/2015 to 06/2015

    Intern Strategic Marketing

    Voith Hydro Holding GmbH & Co. KG  ·  Heidenheim, Germany

    • Supported strategic marketing in the hydropower division.
    • Researched and prepared market and industry data for internal analyses.
  7. 11/2012 to 02/2015

    Student Assistant Back Office

    zeb.rolfes.schierenbeck.associates GmbH  ·  Münster, Germany

    • Administrative support for the back office of a management consultancy.
    • Maintained data and prepared materials for the consulting team.
  8. 07/2011 to 02/2012

    Area Sales Manager Aftermarket/Agriculture

    BPW Bergische Achsen KG  ·  Wiehl, Germany

    • Managed existing clients in the aftermarket and agriculture segment.
    • Supported sales with quotation preparation and order processing.

Tools & systems

Software Skills

Project Management

  • Atlassian Jira
  • awork
  • Confluence

Content Management

  • Typo3
  • WordPress
  • Directus

SEO, Performance & Ads

  • Google Analytics 4
  • Search Console
  • Google Ads

CRM & Automation

  • CAS genesisWorld
  • Salesforce
  • Salesforce Pardot

Generative AI

  • Claude
  • Google Gemini
  • NotebookLM
  • Microsoft Copilot

Office, Design & ERP

  • Microsoft 365
  • Adobe InDesign
  • Adobe Photoshop
  • SAP

Selected Work

Projects

Qualifications

Education & Vocational Training

  1. 10/2015 to 07/2021

    Master of Science (M.Sc.): Management & Marketing

    University of Wuppertal  ·  Wuppertal, Germany

    • Core studies 10/2015 to 07/2018, before entering professional life.
    • Master's thesis: "Entrepreneurial Crises during the Start-up Process." Grade 1.3 (equiv. GPA 3.7); completed part-time alongside a full-time job.
    • Overall grade: 2.7 (equiv. GPA 2.3)
  2. 08/2016 to 12/2016

    Study Abroad Semester: Business Administration

    San Diego State University  ·  San Diego, USA

    • Focus: Strategic Brand Management, Entrepreneurship, World Business Environment.
    • Final GPA: 3.66
  3. 03/2012 to 06/2015

    Bachelor of Arts (B.A.): Business Administration

    Münster University of Applied Sciences  ·  Münster, Germany

    • Bachelor's thesis: "Potential of Business-Type-Specific Referral Marketing in B2B Marketing." Grade 1.1 (equiv. GPA 3.9).
    • Overall grade: 2.0 (equiv. GPA 3.0)
  4. 08/2008 to 07/2011

    Apprenticeship as Industrial Clerk (Industriekaufmann)

    BPW Bergische Achsen KG  ·  Wiehl, Germany

    • International assignment: BPW Ltd., Leicester, UK (05/2010 to 06/2010).
    • Final grade: Good (90%)

Training & languages

Certifications & Languages

Certifications & Training

Project Management

Project Management Foundations(IHK Center for Continuing Education, 2026)

SEO & SEA

Search Engine Marketing with SEA & SEO(Haufe Akademie, 2023)

Training Qualification

Trainer Aptitude Certificate(AEVO, IHK regulation, 2016)

Languages

GermanNative
EnglishFluent (C1)

Contact

Let's talk in more detail

For questions, an introduction, or specific projects, feel free to reach out at any time. The full resume is also available as a PDF download.

LinkedIn profile Resume (PDF)

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Malte Mattick
Stuttgart, Germany

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Stuttgart, Germany
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This English version is a translation provided for convenience. In the event of any discrepancy, the German version of this privacy policy prevails.